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Light Lunches for Soda Fountain Trade.

Not a few confectioners, druggists, caterers and department stores, located in the center of Philadelphia, are adopting an innovation by serving a light lunch at their soda counters from II to 2 o'clock. Between those hours it was found that there was almost no soda business, particularly in the winter time, and the noon luncheon idea has been a most attractive and profitable one. Moreover it tends to bring customers into the store that otherwise would visit other establishments, and the idea urged by up-to-date merchants and advertising men of "adopting means of attracting persons to your store " is carried out to the letter.

A glance at the menu placed on the soda counter of one of the largest fountains in Chestnut Street, Philadelphia, gives an idea of some of the delicacies served there during the lunch hour. They are, with the prices, as follows: