The Metropolitan Cook Book

A life insurance company teaching its policyholders to eat: the Metropolitan's own cookbook, given away from the tower on Madison Square.

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Waffles

1/4 teaspoon salt. 3 teaspoons baking powder. 1½ cups flour teaspoon salt 2 egg yolks 3 teaspoons baking 2 tablespoons sugar 2 tablespoons melted fat powder 1 cup milk 2 egg whites Measure, mix and sift the first four ingredients; add the milk gradually, then egg yolks and melted fat, and mix thoroughly. Lastly, fold in the stiffly-beaten egg whites. Cook in a well-greased waffle iron.

For the Modern Kitchen

The ingredient list has been scrambled by the original two-column typesetting; read it as 1½ cups flour, salt, 3 teaspoons baking powder, 2 tablespoons sugar, 1 cup milk, 2 egg yolks, 2 tablespoons melted fat, 2 egg whites. The method itself is sound and needs almost nothing.

A Little History

The Metropolitan Cook Book was not sold but given away: Metropolitan Life Insurance Company distributed it to policyholders through its army of visiting agents, part of a broader early-twentieth-century campaign in which insurers promoted domestic hygiene and sound nutrition on the theory that healthier clients lived longer and cost less. That explains the flat, instructional prose and the emphasis on cheap staples — flour, milk, eggs, "fat" left unspecified so the cook could use whatever she had. Waffles themselves long predate the book; the ridged hinged iron heated over coals is medieval European in origin, and the name is generally traced to the Dutch wafel, brought to America by Dutch settlers. What marks this version as modern for its date is the chemical leavening: eighteenth- and nineteenth-century waffles were commonly raised with yeast and left to rise overnight, and it was reliable commercial baking powder, combined with beaten whites, that turned waffles into a dish a cook could decide on at breakfast time.

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