The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Cottage Cup Cakes

1/4 cup Mazola 3/4 cup sugar 2 eggs 1/3 teaspoon vanilla 1/2 cup milk 1½ cups flour 1/4 cup Argo or Kingsford's Cornstarch 3 teaspoons baking powder 1/8 teaspoon salt Cream together the Mazola, sugar, eggs, well beaten, and the vanilla. Add the flour, salt and baking powder sifted together, alternately with the milk. Beat until the mixture looks bubbly, transfer to muffin pans oiled with Mazola and bake in a quick oven, 375 degrees F., about twenty-five minutes. Serve with Fluffy Fruit Sauce or Caramel Sauce.

For the Modern Kitchen

A plain cup cake from a corn-products advertising booklet, lightened with cornstarch. The ingredient list and the method disagree in one place, which is the first thing to sort out.

A Little History

This comes from a promotional cookbook issued by the Corn Products Refining Company, the maker of Mazola oil, Argo and Kingsford's cornstarch, and Karo syrup. Booklets of this kind were the standard way a new industrial ingredient entered American home cooking in the early twentieth century: give the cook a full set of familiar recipes in which the new product replaces butter or lard, and the substitution stops feeling like a substitution. Corn oil was a byproduct of wet corn milling, and cheap it was pressed into service against butter on grounds of both economy and, in later decades, health. The instruction to serve with Fluffy Fruit Sauce or Caramel Sauce points the reader to two more recipes elsewhere in the same book.

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