The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Fruit Fillings for Shortcake

1-Sliced oranges, peaches or strawberries sweetened with Karo, Red Label. 2-Sliced bananas, pears or shredded pineapple sweetened with Karo, Red Label. Add a little lemon juice. 3-Baked or stewed apple or rhubarb sauce.

For the Modern Kitchen

Three sweetened fruit mixtures to spoon between and over shortcake layers, written as suggestions rather than measured formulas. The quantities are left entirely to the cook, so a little arithmetic is needed before you start.

A Little History

The naming of a specific Karo label points to one of the promotional cookbooks issued by the makers of Karo, the corn syrup brand put on the market by the Corn Products companies early in the twentieth century, and the purpose is plain in the writing: every fruit is sweetened with a named label of a single product. Booklets like this were distributed free with grocery purchases and by mail, and they worked to move corn syrup out of the pancake role and into cakes, candies, canning and puddings. The pitch gained ground during the First World War, when sugar was short and conservation campaigns urged housekeepers toward syrups and molasses, an argument corn syrup advertising of the period took up directly. Shortcake was a shrewd vehicle, being an old American summer standby of split biscuit and crushed fruit that needed only a change of sweetener to sell a tin.

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