The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Fruit Fritters

1 scant cup flour 2 eggs 1 teaspoon Mazola 1 cup prepared fruit 2 tablespoons Argo or Kingsford's Cornstarch 1/3 teaspoon salt 2/3 cup milk 1 teaspoon baking powder The fruits that may be used in making these fritters are: thinly sliced apple: sliced, fresh or canned peaches; stoned, halved prunes or sliced bananas. Siſt together the dry ingredients, then beat in the milk, the egg yolks, beaten till creamy, and the Mazola. Stir in the fruit, fold in the egg whites, whipped, and drop by small tablespoonfuls into Mazola heated to 350 degrees F., sufficient to brown a bit of bread in a minute in a deep fat frying kettle. Cook ten minutes, drain on brown paper, dust with sugar and serve with fruit sauce or Karo.

For the Modern Kitchen

A straightforward drop-batter fritter from a corn-products promotional booklet, workable as written except for the frying time.

A Little History

This comes from one of the recipe booklets issued by the Corn Products Refining Company, the concern behind Mazola oil, Argo and Kingsford's cornstarch, and Karo syrup. Every branded product in the pantry appears in a single short recipe, which is the point of the genre: such booklets were given away free or sent for a few cents in stamps, and they taught American cooks to reach for corn oil in the frying kettle at a time when lard and butter still dominated. Deep-fried fruit fritters themselves are much older than any of these brands, descending from the batter-dipped fruit of English and French cookery, but the shift here to corn oil, corn starch and corn syrup marks the early twentieth-century moment when the corn refining industry set out to place its products at every stage of a dish, from the batter to the sauce poured over it.

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