The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Piquant French Dressing

1/2 cup Mazola 1 teaspoon Karo, Blue Label 2 tablespoons vinegar 2 tablespoons chow-chow 1/2 teaspoon salt 1/4 teaspoon paprika Beat well and serve with any vegetable, fish or cheese salad.

For the Modern Kitchen

A shaken oil-and-vinegar dressing from a corn-products promotional booklet, sharpened with pickle relish. Two of the four brand-name ingredients need translating.

A Little History

This comes from one of the recipe booklets issued by the Corn Products Refining Company, whose two consumer brands, Karo syrup and Mazola oil, recur throughout such booklets — the recipes exist to demonstrate the products. Corn oil was still relatively new to American kitchens in the 1910s and 1920s, a by-product of corn milling promoted as a cheaper, blander alternative to olive oil for salads and frying, and a booklet like this was a standard way to teach cooks what to do with it. "French dressing" in American usage meant simply oil, vinegar and seasoning; "piquant" here signals only the spoonfuls of pickle. The teaspoon of corn syrup suits a booklet selling Karo, and American commercial dressings of the period did tend to run sweeter — a tendency that fed into the bottled orange-coloured product later sold as French dressing.

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