The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Hashed Browned Potatoes

3 cups pared, chopped, raw potatoes 1/4 teaspoon salt 1/8 teaspoon pepper 1/4 cup Mazola Heat the Mazola in a medium-sized frying pan, add the potatoes mixed with the seasonings, packing them into a thin layer. Cover and cook slowly so they will steam through and gradually brown on the bottom. Allow fifteen to twenty minutes.

For the Modern Kitchen

A straightforward covered-skillet hash brown that starts from raw potato rather than leftover boiled potato. The technique is sound; only a few details need translating.

A Little History

The book belongs to a genre that flourished in the first decades of the twentieth century: the branded cookbook, issued by a manufacturer and built entirely around one product. Mazola, a corn oil introduced by the Corn Products Refining Company in the 1910s, was marketed as a clean, neutral, all-purpose alternative to lard and butter for frying, and a booklet of recipes that specified it by name in every list of ingredients was one standard way of teaching cooks a new fat. Hashed brown potatoes themselves are older than the oil; the name appears on American restaurant and hotel menus by the late nineteenth century, and is usually explained as a shortening of "hashed and browned," though that account is traditional rather than documented. Many published versions of the period start from cold boiled potatoes. Starting from raw, as here, is a variant that a hot fat and a lid make possible, and it shows the booklet doing its real job: demonstrating that the product handles a job the reader had previously done another way.

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