The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Lemonade Syrup

Combine two cups (one pint) Karo, Red Label, with the juice of nine medium-sized lemons. Pour into a glass jar and This will keep for several days in the icebox and is an excellent base for punch or iced tea. cover.

For the Modern Kitchen

A promotional-booklet formula built around a branded corn syrup, with the text scrambled by the typesetter — the sentence about the icebox has been dropped into the middle of "Pour into a glass jar and cover." Read it as: combine, jar, cover, refrigerate.

A Little History

Karo corn syrup is generally traced to the Corn Products Refining Company in the first years of the twentieth century, and its rise was driven as much by print as by taste: the company issued a steady stream of small recipe booklets showing housewives that the syrup could stand in for sugar in baking, candy, preserves and drinks. Pages like this one belong to that campaign — a recipe that exists chiefly to demonstrate a product's versatility, with the brand and label colour named as though they were an ingredient in their own right. The suggestion to keep a sweetened lemon base in the icebox for punch and iced tea is of a piece with that aim: one syrup, stretched across as many uses as the page can hold.

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