The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Rich Fruit Cup Cakes

1/4 cup Argo or Kingsford's Cornstarch. 2/3 cup Mazola 1 cup sugar 3 eggs 1/4 cup milk 1/2 teaspoon nutmeg 1/4 teaspoon salt 2 cups flour 1/4 cup Argo or Kingsford's Cornstarch 3 teaspoons baking powder 1/4 cup each halved, moist raisins, currants and shredded citron Pour the Mazola in a mixing bowl, add the sugar, nutmeg and the eggs. Stir till creamy; add the milk, and then the cornstarch, flour, salt and baking powder sifted together, mixed with the fruit. Transfer to cup cake pans oiled with Mazola and bake in a moderate oven, 350 to 375 degrees F. about twenty-five minutes.

For the Modern Kitchen

A plain oil-based cupcake batter from a corn products promotional booklet; the cornstarch replacing part of the flour is the point of it, softening the crumb the way cake flour would.

A Little History

This comes from one of the promotional cookbooks issued by the Corn Products Refining Company in the early twentieth century, which is why three brand names — Mazola oil, Argo cornstarch, Kingsford's cornstarch — appear in a nine-line recipe. Mazola was introduced in 1911 as a refined corn oil for cooking and baking, and booklets like this one existed to persuade cooks that a liquid vegetable fat could stand in for butter and lard in cakes, pastry and frying. The cake itself is a conservative choice for that argument: a lightly spiced fruit cupcake of the kind that would have appeared at a supper table or with tea, close in composition to the "cup cakes" of nineteenth-century American manuscript books, whose name is often traced to measuring ingredients by the cupful, though baking in cups is also attested as the source. The cornstarch is doing double duty here, softening the crumb and putting a second company product into the ingredient list.

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