The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Cracker or Cake Crumb Pudding

1 1/2 teaspoon vanilla 3 cups graham cracker or cake crumbs 1/2 teaspoons baking powder 2 tablespoons Argo or Kingsford's Cornstarch Pour the Mazola in a mixing bowl, add the Karo and egg, well beaten and stir in the milk, vanilla, cornstarch and crumbs, with the baking powder and salt. Transfer to a mould rubbed with Mazola, cover closely and steam for an hour and three quarters. Serve with Lemon Sauce or Fluffy Fruit Sauce.

For the Modern Kitchen

A steamed crumb pudding from a Corn Products Refining Company promotional booklet, which means every branded ingredient in it is one of theirs. The ingredient list as printed has lost several of its quantities, so read the notes below before starting.

A Little History

Booklets like this one were published by manufacturers to teach cooks new uses for a single line of products, and the giveaway here is that a short pudding recipe manages to name four proprietary goods: corn oil, corn syrup and cornstarch twice over. Corn Products Refining Company introduced Mazola oil in the early twentieth century and spent decades arguing, in print like this, that it could stand in for butter and lard in ordinary baking -- which is why a pudding that a Victorian cook would have made with suet and sugar appears here made with oil and glucose syrup. The dish itself belongs to a much older and thriftier tradition: steamed puddings built on stale bread, cracker or cake crumbs were a standard way of using up what the household already had, and the boiled or steamed mould was the natural technique in kitchens where oven space was scarce or unreliable.

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