The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Simple Fruit Cake

1/2 cup Mazola 1/2 cup Karo, Blue Label 3/4 cup brown sugar 3 eggs, beaten 1/3 teaspoon salt 1/2 cup milk 1¾ cups bread flour 1/4 cup Argo or Kingsford's Cornstarch 1 teaspoon soda 1 teaspoon cinnamon 1/2 teaspoon each clove and allspice 1/3 teaspoon nutmeg 3/4 cup halved, moist raisins 1/4 cup chopped, candied orange or grape fruit peel 3/4 cup moist currants 1/2 cup finely sliced citron 1/4 cup chopped, candied pineapple (optional) Pour the Mazola into a mixing bowl, add the Karo, sugar and eggs. Beat till very smooth, then add the milk. Sift to gether the flour, cornstarch, soda, salt and spices. Add the fruit, stirring till well coated. Stir into the first mixture and transfer to a good-sized round pan, or two brick-shaped pans oiled with Mazola and lined with smooth, thin paper. Cover and steam for an hour, then bake in a slow oven, 325 degrees F. for a second hour. Keep two or three weeks before using.

For the Modern Kitchen

A branded corn-products fruit cake: no butter, no brandy, and an hour of steaming before it ever sees the oven. The proportions work, but several of the product names and fractions need translating.

A Little History

This appears to come from a promotional cookbook, very likely one issued by the Corn Products Refining Company, whose Mazola oil, Karo syrup and Argo and Kingsford's cornstarch appear in nearly every line of the ingredient list. Such booklets were the standard advertising of the early twentieth century: recipes engineered to show that a single manufacturer's products could replace butter, sugar and cake flour all at once. What makes this version "simple" is precisely those substitutions, and an oil-and-syrup fruit cake did not require the long ripening in spirits that a traditional wedding or Christmas cake demanded. The steam-then-bake method it borrows from the older English boiled and steamed puddings, which were cooked in cloth or covered basins over water long before household ovens were reliable enough to be trusted with a dense fruited batter.

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