The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Steamed Fruit Pudding

3/4 cup Karo, Blue Label 1/3 cup Mazola 1 teaspoon each cinnamon and clove 1 cup sour milk 1/4 teaspoon nutmeg 1 egg (optional) 1/2 teaspoon salt 1/4 cup Argo or Kingsford's 1 cup chopped raisins Cornstarch 1/2 cup cleaned currants 1/2 teaspoon soda 1/4 cup chopped citron or 2¼ cups flour candied orange peel 1/4 cup chopped nut meats, any kind Combine the Mazola, Karo, milk and egg, beaten. Sift together the cornstarch, flour, soda, spices and salt. Add to the fruits, two extra tablespoons flour. Beat the flour into the first mixture; add the fruit. Oil a pudding mould, that holds about a quart and a half, with Mazola. Put in the mixture, cover and steam four hours. Serve with Lemon Sauce.

Juice 1/2 lemon 1 egg 3/4 cup Karo, Red Label Few grains salt Heat the Karo, pour into the egg yolk beaten light, return to the range and stir two or three minutes until thickened. Add the salt and lemon juice and pour into the beaten egg white.

For the Modern Kitchen

A corn-products house recipe: every branded item in it is corn syrup, corn oil or cornstarch. The ingredient list has been mangled by the original two-column layout, so read it carefully before shopping.

A Little History

This comes from a promotional cookbook issued by the makers of Karo syrup, Mazola oil and Argo and Kingsford's cornstarch, all products of the Corn Products Refining Company, and its logic is straightforward: every place a traditional steamed pudding would call for sugar, butter or suet, a corn product stands in. Booklets like this circulated in enormous numbers in the 1910s and 1920s, and they found a particularly receptive audience during and just after the First World War, when sugar and butter were scarce and households were being urged to substitute. The dish underneath the branding is much older, a descendant of the British boiled and steamed fruit puddings that reach back through plum pudding to the seventeenth-century pudding cloth; the citron, currants and heavy hand with clove and cinnamon are all inherited from that line. What marks it as American and modern is the chemical leavening of soda against sour milk, and the fact that the egg is listed as optional.

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