The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Rice a la Maigre

4 tablespoonfuls Crisco 1 grated shallot ½ cupful boiled rice 4 chopped hard-cooked eggs 1 tablespoonful white sauce 1 raw egg 1 cupful thick tomato sauce Salt, pepper, and paprika to taste 3 baked tomatoes 1 tablespoonful chopped parsley Fry shallot in Crisco, then add rice, two of the hard-cooked eggs, white sauce, raw yolk of egg, and seasonings. Stir over fire till very hot, then turn out on to hot dish; pour over tomato sauce, sprinkle with parsley and garnish with remainder of eggs, and baked tomatoes.

For the Modern Kitchen

A pan of hot rice bound with egg and served under tomato sauce — essentially a meatless supper dish from Procter & Gamble's 1913 promotional cookbook. Most of the work is in having the components ready before the rice hits the pan.

A Little History

À la maigre is French kitchen shorthand for "lean" — a dish made without meat, for the fast days and meatless Fridays that shaped a great deal of European cookery. Its appearance in The Story of Crisco, the 1913 cookbook Procter & Gamble issued to introduce hydrogenated cottonseed shortening to American kitchens, is not accidental. Crisco was marketed hard on the fact that it contained no animal fat at all: useful to cooks observing meatless days, and famously promoted to kosher households, since a vegetable shortening was neither meat nor dairy. Meatless dishes let the company demonstrate that point over and over, with the product name printed in the ingredient list every time. The recipes themselves, generally credited to Marion Harris Neil, are conventional Anglo-French home cooking of the period — white sauce, hard-cooked eggs, a tomato sauce poured over — with lard giving way to the new shortening.

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