The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 16

Menu: Tomato Soup; Fried Chicken Waffles Pea Souffles; Creamed White Potatoes; Snow Balls; Bean Salad; Coffee Snow Balls-1 cup sugar, 1½ cup milk, 1/2 cup Crisco, 2½ cups flour, 31½ teaspoons baking powder, and whites of 4 eggs. Cream Crisco, add sugar gradually, milk, and flour sifted with baking powder; add whites of eggs beaten stiff. Steam 35 minutes in Criscoed cups; serve with stewed or preserved fruit.

For the Modern Kitchen

A steamed white pudding from Crisco's day-by-day dinner calendar, baked in nothing — it goes into greased cups and over water. The leavening figure in the original has not survived intact.

A Little History

Steamed puddings in individual cups were a staple of American household cookery well into the twentieth century, and a page like this one shows why: the batter is plain, and the moulds are whatever china is in the cupboard. The Story of Crisco (1913) was published by Procter & Gamble to introduce a wholly new product, hydrogenated cottonseed oil, into recipes that cooks already recognised, so its dishes are deliberately conventional; the innovation is the fat, not the dish. "Snow balls" seems to have been a loose name applied to small, white, domed sweets of various kinds, so the label probably describes the look rather than a fixed formula.

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