The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 29

Menu: Vegetarian; Cream of Salsify Soup; Nut Sausage, Brown Sauce; Grilled Sweet Potatoes; Sour German Cabbage; Apple and Prune Tart; Coffee Sour German Cabbage-2 quarts chopped cabbage, 2 tablespoons Crisco, 1½ cup vinegar, salt and pepper to taste. Soak cabbage in cold water for 1 hour; drain; place it in an uncovered kettle of boiling salted water, cook 20 minutes; drain and return to kettle. Add vinegar, bring cabbage to boiling-point and cook 5 minutes. Add Crisco, salt and pepper to taste.

For the Modern Kitchen

A plain sweet-sour cabbage from the daily menu calendar, written to show Crisco standing in for the bacon fat or butter a German cook would have used. Two things need attention: the vinegar quantity as printed, and the cooking time.

A Little History

The Story of Crisco (1913) was Procter & Gamble's cookbook for a product introduced in 1911: cottonseed oil hardened by hydrogenation into a white, shelf-stable solid meant to replace lard and butter. The book's 600-odd recipes exist to demonstrate that the new fat could do everything the old ones did, and the "Calendar of Dinners" section supplied a year of menus so a housekeeper never had to wonder where Crisco fit. Sour cabbage is worth noting alongside a selling point P&G pressed directly, advertising the shortening as suitable for kosher kitchens and securing rabbinical endorsement for it. The sweet-sour treatment of cabbage itself belongs to a broad German and Central European tradition, the same family as Rotkohl and the vinegar-dressed cabbage salads that reached American tables with nineteenth-century immigration.

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