The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 26

Menu: Stuffed Veal Heart, Tomato Sauce; Baked Sweet Potatoes; Mashed Turnips; Lettuce, Apple and Date Salad; Cream Cheese on Toasted Crackers; Baked Apples with Custard; Coffee Baked Apples-Core and peel 8 apples; fill centers with 1/4 cup Crisco creamed with 1/2 cup brown sugar, add 4 tablespoons chopped citron peel, and 1 tablespoon lemon juice mixed together. Mix 2 tablespoons sugar with 1/2 cup water and brush over apples; sprinkle with crumbs browned in hot Crisco; bake for 20 minutes in moderate oven. Serve cold with custard.

For the Modern Kitchen

A straightforward baked apple, distinctive mainly for being peeled as well as cored and for the sweetened crumb coating. A few of the instructions assume a 1913 kitchen.

A Little History

This comes from the "Calendar of Dinners" that fills the back of The Story of Crisco, a 1913 promotional cookbook written for Procter & Gamble by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. Crisco, launched in 1911, was hydrogenated cottonseed oil, and the book's task was to persuade cooks that a manufactured white shortening could replace butter and lard in everything from pastry to fried fish, which is why the fat appears twice in a dish as simple as a baked apple. The calendar gave a suggested menu for every day of the year, and this one sits at December 27, in the stretch of holiday cooking where candied citron would already be open on the shelf from the Christmas baking. Peeling a baked apple, which turns up in other genteel cookery of the period, made it a knife-and-fork dessert fit for the dinner table rather than a nursery dish.

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