The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 28

Menu: Shad, Stuffed and Baked,; Clam Cocktail; Brown Butter Sauce; Mashed Potatoes; Beets Stuffed with Peppers; Caramel Custard; Coffee Caramel Custard-4 eggs and 1 yolk, 1/2 cup sugar, 1 pint milk, and 1 teaspoon lemon extract. Have plain tin pudding mold, put 3 tablespoons sugar into small saucepan and stir till it becomes quite brown like coffee. Pour this into mold and run it all over bottom of it. Crisco then sides gether till mixed well, then add milk of mold, beat eggs and sugar topared mold, and flavoring. Pour all into precover with piece of Criscoed paper; have stewpan with an inch of boiling water in it; put saucer or something flat in bottom of it, set pudding tin on this, and slowly for at least 1 hour. It must pan with lid. Let steam not boil, but be set on part of stove cover where it will keep hot without boiling. Turn out and serve hot or cold.

For the Modern Kitchen

The original text has been scrambled in typesetting — whole phrases have jumped between lines — so read it as a caramel custard steamed in a water bath: caramelise sugar in the mould, beat eggs with sugar, add milk and flavouring, pour in, cover, and steam gently until set. The points below sort out the sequence and the numbers.

A Little History

The Story of Crisco (1913, Procter & Gamble) was a promotional cookbook built around a genuinely new product: hydrogenated cottonseed oil, sold as a shortening that would not go rancid like lard — and marketed, in the campaign around it, as suitable for cooks keeping kosher or avoiding animal fat. The "Calendar of Dinners" material this custard is generally associated with, though its relationship to the 1913 volume is not straightforward, gave a full menu for every day of the year, with Crisco threaded through as many dishes as could plausibly take it — here it does nothing more than grease a mould, which shows how determined the copywriters were. The dish itself is the standard nineteenth-century steamed caramel custard, the English and American cousin of French crème caramel and Spanish flan, and the water-bath-on-the-stovetop method belonged to a period when a range's oven heat was hard to hold steady but a cool corner of the stove top was easy to find.

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