The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 5

Menu: Broiled Smelts; Chicken, a la Florentine; Brussels Sprouts with Cheese; Spanish Salad; Cheese Loaf; Date Souffle; Coffee Date Souffle-Stone and chop 1/2 pound dates and cook them in 1/2 cup boiling water, mashing until smooth. Add 1 tablespoon melted Crisco, stiffly beaten whites 5 eggs, 14 cup sugar, 1 tablespoon lemon juice, and salt to taste. Pour into Criscoed souffle mold and bake until brown, or 25 minutes. Serve cold with boiled custard or whipped cream.

For the Modern Kitchen

A baked date meringue in all but name, from the Crisco company's month-by-month dinner calendar. The original gives no oven temperature and one garbled measurement, both of which need settling before you start.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a product they had never seen before: a shelf-stable, all-vegetable hydrogenated shortening meant to replace lard and butter. The "Calendar of Dinners" that closes the book assigns a full menu to every day of the year, February 6 among them, so that a reader had no occasion to wonder whether Crisco belonged in a dish. It nearly always did. Baked date puddings and date souffles appear often in this period, and it is reasonable to suppose that a fruit paste stretched a small quantity of sugar and fat a long way. The instruction to serve it cold with boiled custard places it squarely in the older English tradition of sweet baked puddings rather than the French souffle it borrows its name and mold from.

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