The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 6

Menu: Broiled Soft Shell Crabs; Sweetbreads with Mushroom Puree; Boiled Bermuda Onions; New Green Peas; Lettuce and Radish Salad; Fried Cornstarch Pudding; Coffee; Sweetbreads with Mushroom Puree-; Blanch and prepare sweetbreads, by; cutting away all the windpipes and; fibrous nerves. When they are quite; cool, put under a weight to flatten; well. Dip them in melted Crisco; and broil, without browning too much,; over a clear fire.; cup cream and salt and pepper to; taste. Put lamb steak on hot platter,; garnish with mushroom caps, and; pour sauce around.

For the Modern Kitchen

The text as printed here is defective: the mushroom pur he sauce instructions break off mid-sentence, and the plating line calls for lamb steak rather than sweetbreads, evidently pulled in from a neighbouring entry. What survives is a clear method for the sweetbreads themselves.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter and Gamble, was an advertising cookbook dressed as a household manual: several hundred recipes in which the new hydrogenated cottonseed shortening replaces butter, lard and suet in turn. The "Calendar of Dinners" section supplied a menu for every day of the year, and sweetbreads turn up there because they were the reliable mark of a genteel table — mild, pale, expensive by weight, and considered suitable for invalids and ladies' luncheons alike. Their prestige has faded in Britain and America since the mid-century, largely through the general retreat from offal, though they remain standard in French and Italian restaurant cooking as ris de veau and animelle. The corruption of the text here — a lamb steak appearing in the plating line of a sweetbread recipe — is a reminder that these promotional volumes were assembled quickly and proofread lightly.

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