The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 30

Menu: Glazed Pumpkin; Sirloin Steak; Marbled Potatoes; Celery Salad; Cheese Relish; Boston Pudding; Coffee; Boston Pudding Cut 1 loaf bread; into thin slices and spread with; Crisco. Crisco baking dish, put into; it layer bread, sprinkle over 1 table-; spoon each cinnamon, cloves, ginger,; and nutmeg, then a layer seeded; raisins, and so on till dish is full.; Pour over 1 quart milk sweetened to; taste, with 3 well beaten eggs, allow; to soak 4 hours, then add 2 cups; more milk sweetened to taste. Cover; dish and bake moderate oven 3 hours.; Serve with wine sauce.

For the Modern Kitchen

A layered bread-and-custard pudding from Crisco's dinner calendar, printed in the book's clipped telegraphic style. Two things need attention before you start: the spice quantities as written are enormous, and the four-hour soak belongs in the refrigerator.

A Little History

This is a thrift pudding dressed for company. Bread puddings of layered slices, dried fruit and sweetened milk custard were standard in American and English household cookery long before Crisco existed; the "Boston" label attached itself loosely to versions heavy with spice and raisins, in the same vein as Boston brown bread and Boston baked beans, both of which lean on molasses-and-spice New England habits. What is new is the context: the recipe sits in a Crisco-published "Calendar of Dinners", a menu for every day of the year built to show that Procter & Gamble's new hydrogenated cottonseed-oil shortening could stand in for butter and lard everywhere in the kitchen. The compressed, articles-omitted prose and the appearance of "Crisco" as a verb are marks of a promotional cookbook rather than a domestic-science one, and the stray heading — "Coffee", then the following day's codfish — is the calendar's menu framing bleeding into the recipe text.

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