The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 8

Menu: Red Pottage; Boudins of Ham with Peas; Roast Ribs of Beef Yorkshire Pudding; Potatoes; Cauliflower; Chiffonade Salad; Rhubarb Tart and Custard; Coffee Red Pottage-1/2 a pound dried beans, 1 teacup tomato puree, 1 beet, 2 tablespoons Crisco, 2 onions, piece of celery, 1 small piece of parsnip, 2 quarts good stock. Put Crisco in saucepan then add onions, celery and parsnip; cook a little, do not let it get very brown, then add dried beans, tomato puree; sliced beet and add pepper and salt to taste and then stock, and boil till all is tender. Rub through a fine sieve, reheat and Put sweetbreads on very thin slices of round toast and serve with this puree poured over all: Chop 1 dozen fresh mushrooms and put them to cook with 12 pint of cream and 1/2 cup fine breadcrumbs. Cook them in double boiler till mushrooms can be pressed through rather fine sieve. Return this puree to fire, April 9 season with salt and white pepper, and let get as hot as possible before using it for sweetbreads.

For the Modern Kitchen

Legible here is a bean-and-beetroot purée soup thickened by its own vegetables and coloured by the beet. It is straightforward once the beans and the sieving are handled sensibly.

A Little History

"Red pottage" is the dish Esau sold his birthright for in Genesis, where it is a lentil stew, and the name was later used loosely in English cookery for thick red-brown vegetable soups. Its appearance in The Story of Crisco is telling: the book was issued by Procter & Gamble in 1913 to promote Crisco, launched in 1911 as the first hydrogenated all-vegetable shortening sold in America, and the dates scattered through these pages indicate recipes arranged as a calendar of dinners, so that a housekeeper could see the new fat doing the ordinary daily work of butter, lard and suet. A soup that begins by sweating vegetables in two tablespoons of fat is a small demonstration piece. Procter & Gamble did advertise Crisco to Jewish households as an all-vegetable fat, though this particular soup is built on two quarts of meat stock.

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