The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Gateau of Fish

1½ lbs. cooked white fish 3 tablespoonfuls Crisco ½ cupful breadcrumbs ½ cupful milk 2 eggs

For the Modern Kitchen

A fish loaf built on a breadcrumb-and-milk panade, of the type baked or steamed in a plain mould and turned out. The proportions are the useful part; a few of the terms have shifted since the book was written.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a wholly new fat: cottonseed oil hardened by hydrogenation, sold in a can and neither lard nor butter. The recipe pages that fill out the book are largely conventional household cookery of the day, restated with Crisco in place of the usual shortening, and this fish loaf is a clear example. Moulded loaves of flaked fish bound with crumbs, milk and egg were a standing feature of Anglo-American cooking from the late nineteenth century, valued because they stretched a small amount of fish and used up cold cooked pieces. The French label was a common bit of genteel dressing-up; the dish itself is plainly domestic.

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