The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Apricot Tarts

Apricot jam or jelly. 2 cupfuls flour 1/2 cupful Crisco 4 tablespoonfuls sugar ½ teaspoonful salt 1 egg 2 teaspoonfuls vanilla extract 1 teaspoonful baking powder Apricot jam o jelly Whipped cream Preserved cherries.

For the Modern Kitchen

This entry gives only the ingredient list — the method has dropped out — so what follows is mostly about reading the proportions correctly and filling the gap with standard sweet-pastry practice.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, two years after the company introduced Crisco as the first widely marketed all-vegetable hydrogenated shortening. The book's purpose was to persuade cooks that a cottonseed-oil product could stand in for lard and butter in everything they already made, so its pastry chapter is deliberately conventional: apricot tarts, filled with jam and finished with cream, would have been familiar from any late-Victorian household manual. What the book was selling was not the tart but the fat, and the recipes are best read as demonstrations. Promotional cookbooks of this type were a standard advertising form in the period, and they did much to establish shortening as the default American pastry fat for the next half-century.

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