The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 14

Menu: Celery Soup; Braised Ox Tongue; Mashed Turnips; Baked Potatoes; Waldorf Salad; Ginger Ice Cream Coffee Mashed Turnips-Peel and dice 3 turnips, cover with boiling salted water and cook till tender; drain and press the water well out of them. Return to pan and add 3 tablespoons Crisco, 1 teaspoon salt, and 1 saltspoon white pepper, beat and mash them well together, when thoroughly hot turn into vegetable dish and serve.

For the Modern Kitchen

A plain vegetable side lifted out of a day's menu in Crisco's calendar of dinners. The technique is sound; only the fat and the vague quantities need attention.

A Little History

Mashed turnip belongs to the long northern European tradition of buttered root purées, and it appears in American cookery of this period as an inexpensive winter vegetable that kept for months in a cellar. What is notable is the context: The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach cooks what to do with a wholly new product, hydrogenated cottonseed oil, and its calendar of dinners works Crisco into the dishes on the menu traditionally finished with butter or other animal fats. The dating of the entry to particular days in August is part of that scheme, a year of menus built around the product.

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