The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 18

Menu: Fish Souffle; Braised Stuffed Shoulder of Mutton; Breaded Potatoes *Carrots, a la Poulette; Pineapple Jelly; French Pastry; Coffee Carrots, a la Poulette-Boil 2 bunches of carrots until tender in boiling salted water, then drain. Blend 2 tablespoons Crisco with 1 tablespoon flour, when smooth add 1 cup milk and stir till boiling, add salt, pepper and paprika to taste, 1 tablespoon chopped parsley and cook for 5 minutes, then add carrots and allow to cook for 5 minutes longer. Serve hot.

For the Modern Kitchen

A plain white-sauce vegetable dish from the dated menu calendar at the back of the Crisco book. Two small things need attention: the fat-to-flour ratio, and the fact that this is not what a French kitchen would call à la poulette.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself went on sale, and it is a piece of advertising as much as a cookbook: the recipes were assembled by Marion Harris Neil, then cookery editor of Ladies' Home Journal, and the collection is built entirely around the product. A dated menu calendar of this kind gave a housekeeper a suggested table for each day of the year, which is why the recipe carries the note "August 16." The dish itself belongs to the long American habit of dressing boiled vegetables in a milk sauce, borrowed from French service and given a French name that had drifted loose from its original meaning; poulette is the feminine of poulet, and the sauce is traditionally said to take its name from an association with chicken, though it was applied to tripe, mussels and much else besides.

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