The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Lunch Cakes

1 scant cupful sugar. 6 tablespoonfuls Crisco 1 cupful milk 2 eggs 2 cupfuls flour 3 teaspoonfuls baking powder 1 teaspoonful salt 1 teaspoonful vanilla extract

For the Modern Kitchen

A bare ingredient list from a promotional cookbook, with the method left to the cook's judgment. Two things need saying before anything else: there is no sugar in the list as printed, and no oven instruction at all.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the company introduced hydrogenated cottonseed oil as a household cooking fat, and the recipes in it were assembled by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The book's purpose was frankly commercial: to show that a shelf-stable vegetable fat could stand in for butter and lard in every department of the kitchen, cakes included, and Crisco leads the ingredient list here as it does throughout much of the volume. "Lunch cakes" were plain small cakes meant for the lunch pail or the school basket, sturdy enough to travel and cheap enough to make often. Part of the argument P&G was making to American housekeepers in the years before refrigeration was general was that the shortening kept better in a warm pantry than butter did.

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