The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 27

Menu: Steamed Clams; Vegetable Salad; Brown Bread Sandwiches; Peach Tapioca; Princess Cake; Coffee Princess Cake-Line small square cake tin with plain Crisco pastry. Sprinkle in 1/2 cup cleaned currants. Cream 1/2 cup Crisco with 1 cup sugar, then add 3 well beaten eggs, 3 cups flour, 1/2 teaspoons baking powder, and 1/2 teaspoon salt. Divide mixture into 2 portions. Add 1 tablespoon grated chocolate and 4 tablespoons milk to 1 portion. Put cake mixtures in spoonfuls on top of currants and bake in moderate oven for 35 minutes. Serve in square pieces.

For the Modern Kitchen

A pastry-lined tray cake from Crisco's promotional dinner calendar, dated August 28. The printed quantities have suffered in transcription, so read the whole thing before you start and expect to add liquid to the plain half of the batter.

A Little History

The Story of Crisco (1913) was written to persuade American cooks to abandon lard and butter for Procter & Gamble's new hydrogenated cottonseed shortening, and its "Calendar of Dinners" gave dated menus across the year so that the product appeared in the reader's kitchen as routine rather than novelty. A pastry-lined cake baked in a square tin, dried fruit on the bottom, marbled batter above, belongs to the older tradition of tray cakes cut into squares for tea, and "Princess" was a stock genteel name attached to all manner of light cakes and pastries in Victorian and Edwardian cookery rather than a fixed formula. Chocolate here is "grated" because block baking chocolate, rather than cocoa powder or chips, was presumably the form to hand, though cocoa powder was also widely sold by 1913; a single tablespoon flavours and colours the batter faintly rather than making it a chocolate cake.

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