The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 28

Menu: Iced Bouillon; Pulled Bread; Fillet of Beef, Horseradish Sauce; Franconia Potatoes; Corn Souffle; Endive, French Dressing; Salted Triangles; Violet Mousse; Coffee Fillet of Beef-Trim fillet into good shape. Lard it plentifully, letting the whole upper surface be perforated with lardoons. Place in baking pan thin slices of larding pork, over pork place layer of chopped onion, carrots, turnip, and celery; lay tenderloin on top. Pour in 1 cup stock, add ½ teaspoon salt, 14 teaspoon pepper, 4 sprigs parsley, 1 bay leaf, and 2 cloves. Bake in hot oven 30 minutes, and baste frequently. Remove when done; strain off gravy and skim off grease. Blend 1 tablespoon Crisco with 1 tablespoon flour in a pan, add gravy strained from pan, 1/4 cup grated horseradish, salt and paprika to taste and bring to boiling point, then add 2 tablespoons lemon juice and 1 tablespoon vinegar. Spread sauce on hot serving dish and lay fillet on it.

For the Modern Kitchen

A whole beef tenderloin roasted fast on a bed of vegetables, served on a horseradish pan sauce. Two things need translating: the larding, which almost nobody does now, and the vague "hot oven."

A Little History

The Story of Crisco (1913) was written for Procter & Gamble by Marion Harris Neil, then cookery editor of Ladies' Home Journal, to teach American cooks what to do with a wholly new product: a solid, shelf-stable vegetable shortening made from hydrogenated cottonseed oil, introduced in 1911 as a substitute for lard and butter. The "Calendar of Dinners" section supplies a menu for every day of the year, and this fillet is the centerpiece for August 29. The dish itself is French restaurant cooking domesticated for the American table: a larded filet de boeuf roasted on a mirepoix, finished with a horseradish sauce closer to German and English taste than to Paris. Larding appears routinely in cookbooks of this period, and its near-disappearance from home kitchens is one of the clearest markers of how much this recipe's world has receded.

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