The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Buttermilk

Sift flour with soda and salt, then rub in Crisco thoroughly with finger tips, and mix to stiff dough with buttermilk. Beat with rolling-pin or hammer until dough blisters. Roll out one-third inch in thickness, cut with round cutter, and lay on Criscoed tins. Bake in moderate oven from thirty to forty minutes.

Sufficient for forty biscuits.

For the Modern Kitchen

This is a beaten biscuit — a hard, cracker-like Southern biscuit leavened by air pounded into the dough rather than by much soda. The page as printed gives the method but no quantities, so treat it as a technique note attached to a standard formula.

A Little History

Beaten biscuits belong to the Chesapeake and the upper South, where cooks worked hard wheat dough by hand — on a stump, a marble slab, or later a hand-cranked "biscuit brake" — to force air into a dough carrying almost no chemical leavening. They are usually traced to households that had labor to spare, and their decline followed the spread of reliable baking powder, which made a tender biscuit in ten minutes rather than an hour. Their appearance in The Story of Crisco (published by Procter & Gamble in 1913 to introduce hydrogenated shortening to American cooks) is characteristic of that book's strategy: take a dish every reader already knew, restate it with Crisco in place of lard or butter, and let familiarity do the selling. The instruction to grease the tins with the product as well as to shorten the dough with it is part of the same pitch.

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