The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Sugar Paste for Tartlets

1 cupful sugar 4 cupfuls flour. ½ cupful Crisco, generous measure ½ teaspoonful salt 3 eggs 1 lemon Sift flour on to baking board, make hole in center, and put in grated lemon rind, salt, sugar, eggs, and Crisco. Mix the whole to a stiff pastry. This paste is used for the bottom layer of pies and to line tartlet tins of various kinds. It is excellent for turnovers. Sufficient for thirty tartlets.

For the Modern Kitchen

A rich, sweet shortcrust built by the well method — fat, eggs and sugar worked together in a crater of flour. The ingredient list as printed has clearly lost lines in typesetting, so read the points below before you start.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a product that had no precedent in the American kitchen: a shelf-stable white vegetable shortening, introduced in 1911, that was neither lard nor butter. The book's strategy throughout is to take recipes cooks already recognised — this pâte sucrée-style sugar paste is straight out of the European pastry tradition, built by the classic well-in-the-flour method — and simply swap the fat, demonstrating that the new product could stand in anywhere. Sweet egg pastes of this kind were often used to line tartlet tins in professional and ambitious domestic baking, and the recipe's confident "sufficient for thirty tartlets" points at a household still expecting to turn out pastry by the tray. The garbled ingredient list here may as easily come from later transcription of the text as from the original printing.

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