The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 4

Menu: Fried Soft Shell Crabs, Sauce Tartare; Hashed Browned Potatoes; Pepper and Cucumber Salad; Cheese Fingers; Apricot Omelet Coffee Apricot Omelet-Cut 6 preserved apricots into dice, and heat up in a little fruit juice. Beat up 5 eggs, add pinch of salt and 1 tablespoon sugar. Melt in an omelet pan or frying pan 2 tablespoons Crisco, when hot pour in beaten eggs and stir over quick fire till they commence to thicken, put in the prepared apricots, then shape quickly into an oval form by folding the ends. Allow the omelet to acquire a golden brown by putting it in the oven, turn out on to a hot dish, dredge with sugar and serve at once.

For the Modern Kitchen

A sweet folded omelet of the sort served for late breakfast or a light supper course. It moves fast once the eggs hit the pan, so have the apricots warm and the serving dish hot before you start.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was the promotional cookbook that introduced American households to hydrogenated cottonseed oil, launched in 1911. Its "Calendar of Dinners" gave a menu for every day of the year, each one quietly routing the cook toward the new fat, cheaper than butter, and, importantly for the period, neutral enough for kosher and for Lenten cooking. A sweet omelet in an August menu is an older idea than the shortening: fruit omelets, dredged with sugar and glazed under heat, run right through nineteenth-century English and French cookery as a light entremets or supper dish, and preserved apricots were the standard filling because they hold their shape where fresh fruit collapses. The date line, August 5, is not a serving suggestion so much as a sales calendar — a year of occasions on which to reach for the tin.

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