The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Sift flour, baking powder, and salt together. Work in Crisco with finger tips; add gradually milk, mixing with knife to a nice dough. Roll 1½ inch thick, cut into squares and lay in center of each an apple, pared and cored. Fill up centers with sugar and cinnamon and take corners off the dough and pinch together. Place in Criscoed baking pan, dot over with sugar and Crisco and bake in moderate oven for twenty-five minutes or till nicely browned. Serve hot with milk.

Sufficient for five dumplings. 1½ cupfuls flour

For the Modern Kitchen

An apple dumpling in biscuit dough, printed here to show Crisco doing the work of lard in a short pastry. The ingredient list on the page is cut off after the flour, so some quantities have to be reconstructed from standard baking-powder biscuit proportions.

A Little History

The Story of Crisco (1913) was Procter & Gamble's recipe book for a product they had introduced in 1911, and its purpose was to teach cooks that a solid white vegetable fat could stand in for lard and butter in everything they already made. Apple dumplings were an obvious demonstration piece: a plain baking-powder dough wrapped round a whole apple, long standard in American and British household cookery, and entirely dependent on how the fat is cut into the flour. Note the verb "Criscoed" applied to the baking pan — the book works hard to make the brand into a word cooks would use without thinking, as the Hoover brand name later became a verb in British English. Serving a hot baked pudding with plain milk poured over, rather than a cooked sauce, suggests an everyday family recipe rather than a company-dinner one.

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