The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Clear Almond Taffy

1 cupful water 2 cupfuls almonds Pinch cream of tartar 1/2 teaspoonful almond extract 1/4 teaspoonful salt Blanch, split, and bake almonds to golden brown. Crisco a tin, and sprinkle almonds on it split side down. Dissolve sugar and water together in saucepan, add Crisco, salt, and cream of tartar, and boil until when tested in cold water it will be brittle, or 300° F. Add almond extract and pour over nuts. When firm, cut in squares.

Sufficient for one large pan.

For the Modern Kitchen

A hard-crack nut brittle from Procter & Gamble's Crisco promotional cookbook. The ingredient list as printed is incomplete, which is the first thing to sort out before you start.

A Little History

The Story of Crisco (1913) was a cookbook published by Procter & Gamble to teach American cooks what to do with a product that had no precedent in their kitchens: a shelf-stable white shortening made from hydrogenated cottonseed oil, introduced in 1911. Almost every recipe in it uses Crisco somewhere, sometimes, as here, for nothing more than greasing a tin — the book's job was to make the tub a fixture on the shelf. Clear nut taffies and brittles were standard home-candy fare by then, having spread with the cheap availability of refined white sugar; almonds were a comparatively costly nut, which suggests a holiday or company sweet rather than an everyday one. The instruction to "Crisco a tin" turns the brand name into a verb, and its casual appearance in the instructions shows exactly what the publisher was after.

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