The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 26

Menu: Sliced Lemon; Veal Cutlets; Baked Cucumbers Lyonnaise Potatoes; Red Pepper Salad; Amber Pudding; Coffee Amber Pudding-Peel, core, and quarter 8 apples. Put 3 tablespoons Crisco in a pan, when warm add apples, 3 tablespoons sugar, grated rind 1 lemon, and stew slowly till soft, then rub through a sieve. Add yolks of 3 eggs, and 1/2 teaspoon cinnamon. Roll out Crisco pastry thinly, cut off a strip and press it on to the edge of a wet pudding dish. Put apple mixture into dish and bake for 30 minutes in a hot oven. Beat up whites of eggs with 1/2 teaspoon salt, to stiff froth, add 2 teaspoons sugar and 2 drops vanilla. Heap this meringue all over apple mixture. Dust with sugar and place here and there a glace cherry. Replace in oven to brown slightly.

For the Modern Kitchen

An apple curd baked in a pastry-edged dish and finished with meringue. The text is compressed from a dinner calendar, so a few working details have to be filled in.

A Little History

Amber pudding is an old English name for sweet preserved-fruit or fruit-and-egg mixtures; the name is often said to derive from their color, and the older versions are traditionally associated with candied peel and ambergris-scented sugars, though none of this is securely documented. By the Victorian period the name had settled on apple or lemon curd fillings baked in a dish. Its appearance here is incidental to the cooking: The Story of Crisco (1913) was published by Procter & Gamble to persuade cooks that a manufactured vegetable shortening could replace lard and butter in every department of the kitchen, and the book's Calendar of Dinners exists to show Crisco appearing in the pastry, the frying pan, and the stewed fruit of a single day's menu. The compressed run-on ending - the pudding sliding straight into September 27's pot roast - is the calendar layout, not a stray instruction.

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