The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 25

Menu: Broiled Butterfish; German Fried Potatoes; Cucumber Salad; Cheese Balls; Bread Pudding with Cherries; Coffee Bread Pudding with Cherries-Soak 1½ pound bread in cold water till soft. Press out water and beat out any lumps with fork. Add 2 tablespoons Crisco, 2 tablespoons sugar, 1½ teaspoon vanilla extract, and 14 pound glace cherries and 1 teaspoon baking powder. Mix well, and add 1 well-beaten egg and 3 tablespoons milk. Put into Criscoed basin and cover with Criscoed paper, and steam for 1/2 hours.

For the Modern Kitchen

A steamed suet-style pudding rebuilt on stale bread and vegetable shortening rather than beef suet. It is forgiving, but the soaking and the wringing-out are what decide whether it turns out light or leaden.

A Little History

Steamed puddings were the backbone of British and Anglo-American home cooking well into the twentieth century, and bread pudding was the thrifty end of the family: yesterday's loaf, an egg, a little sugar, and whatever dried or candied fruit the store cupboard held. What marks this version as a promotional recipe is the fat. Traditional steamed puddings were bound with shredded beef suet, and the whole argument of the book that carries this recipe is that a neutral hydrogenated vegetable shortening can stand in for animal fat anywhere it appears, with the added selling points of keeping well and having no flavour of its own. The dated heading ("September 26") points to a calendar-of-dinners arrangement, a device manufacturer cookbooks of the period sometimes used, giving the cook a run of menus and, incidentally, reasons to keep a tin in the pantry.

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