The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › March 31

March 31

Menu: Deviled Clams; Broiled Lobsters, Melted Butter; Potatoes au Natural Baked Macaroni; Romaine Salad, French Dressing; Snow Pudding, Chocolate Sauce; Coffee Broiled Lobsters-Kill lobsters by cutting tails off with one stroke of the knife, just where they join the body. With another clean cut divide each lengthwise into 2 equal parts, shell and all. Take out coral, the one long intestine and stomach. Crack claws with a hammer. Put within a Criscoed broiler, split side downward, and broil over fire. As soon as juice begins to run freely withdraw long enough to baste liberally with melted Crisco, and return to fire, turning often to keep in juices. Cook about 10 minutes on split or flesh side, and 8 upon other. Have ready sauce made by rubbing 2 tablespoons Crisco to cream with lemon juice and finely-minced parsley, adding little red pepper, and baste lobsters with this while hissing hot. Serve half lobster to each guest.

For the Modern Kitchen

A 1913 cookbook written to sell shortening, so Crisco stands in everywhere butter would normally go. The method itself is sound live-lobster technique; the fat is the part you may want to reconsider.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had launched the shortening in 1911 as the first hydrogenated vegetable fat to be marketed nationally on a large scale. The book's job was to prove that a cook could use it for everything - frying, pastry, cake, and, as here, basting shellfish over a fire - so Crisco is inserted into dishes where butter or olive oil had always done the work. The "Calendar of Dinners" section supplied a year of menus, which is why this page carries a dated bill of fare. Lobster is often said to have been cheap enough in earlier generations to be fed to prisoners and servants; by the 1910s it had become a respectable centrepiece for a home dinner party, shipped inland alive or in ice.

← March 30April 1 →