The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Corn Bread

2 tablespoonfuls melted Crisco 1 cupful flour 1/2 cupful sugar Mix cornmeal with flour, sugar, 1 cupful sour cream 2 eggs ½ teaspoonful baking soda 1/2 teaspoonful salt salt, Crisco, eggs well beaten, and soda mixed with cream. Mix well and turn into Criscoed tin and bake in moderate oven thirty minutes.

Sufficient for one small pan of corn bread. 1¼ cupfuls flour

For the Modern Kitchen

A soda-risen cornbread from Procter & Gamble's Crisco promotional booklet, leavened entirely by baking soda reacting with sour cream. The ingredient list as printed does not give a quantity for the cornmeal, so treat the proportions below as guidance rather than gospel.

A Little History

The Story of Crisco (1913) was written to teach American cooks what to do with a product that had no precedent: cottonseed oil hydrogenated into a white, shelf-stable solid, sold as a replacement for both lard and butter in baking. Many of the recipes exist to demonstrate a substitution, which is why the batter here is bound with melted shortening rather than the drippings or butter an older cornbread would have used, and why the pan is "Criscoed" rather than greased. The cornbread itself is much older than the fat: soda-and-soured-cream leavening was standard in American home baking through the nineteenth century, before commercial baking powder became cheap and reliable.

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