The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 2

Menu: Artichoke Soup; Fried Fillets of Fish, Sauce Tartare; Riced Potatoes; Onions Stuffed with Nuts; Egg Salad Toasted Cheese; Russian Charlotte; Coffee Artichoke Soup-2 pints white stock or water, 1 pint milk, 2 pounds Jerusalem artichokes, 2 onions, 1 bay leaf, 1 strip celery, 2 tablespoons Crisco, pepper and salt to taste. Wash artichokes, put 1 tablespoon vinegar into basin of water and keep artichokes in it as much as possible while paring them, to preserve their whiteness. Cut onions, bay leaf, celery, and artichokes into slices, melt Crisco in stewpan, fry vegetables 10 or 15 minutes without browning; then pour in stock and boil until tender. Rub through fine sieve, return to saucepan, add milk and seasoning, bring to boil and serve. When a thicker soup is desired 1 dessertspoon of cornstarch, flour, or a mashed potato should be blended with little milk or stock, and added to soup a few minutes before serving.

For the Modern Kitchen

A straightforward sweated-vegetable purée soup, printed as part of Crisco's day-by-day dinner calendar. Two things carry it: the acidulated water that keeps the tubers pale, and a slow fry that never colours.

A Little History

Procter & Gamble's book-length advertisement for hydrogenated cottonseed oil appeared in 1913 as The Story of Crisco, and its day-by-day dinner calendar existed to place the new fat inside a full year of respectable menus — here, two tablespoons of it in a soup where an English cookbook would likely have specified butter. (The same recipe collection circulated in later printings retitled around the calendar of dinners.) The soup itself is thoroughly Victorian-British in form: sweated aromatics, white stock, a sieve, milk at the end, with the optional cornstarch or mashed potato offered as a thickener. Jerusalem artichokes had been grown in Europe since the early seventeenth century, brought back from North America, and the name is usually traced to a corruption of the Italian girasole, sunflower — traditional etymology rather than settled fact. Cheap, prolific and indifferent to poor soil, the tubers were kitchen-garden staples of exactly the sort a household cook would have on hand in early February, which is where this entry falls in the calendar.

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