The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 2

Menu: Oxtail Soup; Trout, Black Butter Sauce; Stewed Steak and Oysters; Pear Salad; Cheese Eclairs; Sweet Omelet; Coffee Oxtail Soup-1 oxtail, 2 quarts second stock or water, 2 onions, 2 carrots, 1 turnip, 2 strips celery, 4 tablespoons Crisco, a 1/2 cup diced lean ham or bacon, a boquet-garni, 12 whole peppers, 2 cloves, salt, 1 glass sherry, and 1 tablespoon cornstarch. Cut the tail into small joints, put it into a stewpan, cover with cold water, boil up and strain. Dry the pieces of oxtail, roll them in flour, put them with ham and sliced vegetables and Crisco into the stewpan, and fry until brown. Then add stock, herbs, whole peppers, cloves, and salt, boil and skim well. Put on lid and cook very gently for about 4 hours. Strain, remove fat, return to stewpan, and when soup boils add sherry and cornstarch smoothly mixed together, stir and cook for a few minutes. Serve smaller pieces of tail in soup, remainder may be reheated in a good brown sauce, and used as an entree.

For the Modern Kitchen

A classic brown oxtail soup, sitting in Crisco's 1913 calendar of dinners as the March 3 first course. The method is sound; the vocabulary and a few quantities need translating.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for a product introduced in 1911 — a hydrogenated cottonseed oil sold as a clean, odourless, all-purpose replacement for lard and butter. P&G's Crisco cookbooks ran a sequence of dated dinner menus — the device later expanded into A Calendar of Dinners — which let the company put Crisco into every course of every meal, including a soup where four tablespoons of fat do nothing a spoonful of dripping would not. The soup itself is older and thoroughly English: oxtail soup was a nineteenth-century staple of both grand and thrifty kitchens, since the tail was cheap offal from the butcher and the finished broth, thickened and laced with sherry, was rich enough to open a formal dinner. The instruction to reserve the meatier joints for a second appearance in brown sauce is the period's habitual economy, and it survived into these pages even as the surrounding text was selling a modern industrial fat.

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