The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 20

Menu: Broiled Striped Bass; Porterhouse Steak with Olives; Baked Creamed Potatoes; Asparagus, Italian Style; String Bean Salad; Pineapple Fluff; Coffee; a Asparagus, Italian Style-Cut tender parts of 2 bunches of asparagus into short lengths and set to boil till quite tender. Take up, drain, and put into saucepan with 3 tablespoons melted Crisco, few drops lemon juice, sprinkling of red pepper and salt. Let get thoroughly hot, take up, and serve on slices of fried bread.

For the Modern Kitchen

A short vegetable course from the Crisco book's day-by-day dinner calendar. The only thing that really needs rethinking is the boiling time.

A Little History

The heading appears to be an artifact of the book's layout rather than the dish: this page falls in A Calendar of Dinners, the year of suggested menus in The Story of Crisco (1913), where the running head belongs to the surrounding material and the September 21 entry is the asparagus. Crisco had gone on sale only a year or two before — it was introduced in 1911 — and Procter & Gamble published the book to teach cooks what to do with a hydrogenated vegetable shortening that behaved like lard but came from cottonseed — hence recipes like this one, where butter would have been the obvious choice and Crisco is substituted to make the point. Serving vegetables on fried bread or toast was common in period American and English cookery, a way of giving a soft, wet vegetable a base and stretching a small quantity into a course. "Italian style" here seems to signal little more than the lemon and cayenne; the phrase was used loosely in English-language cookbooks of the era for dishes with a Mediterranean gesture in them.

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