The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 1

Menu: Beef Soup; Roast Beef; Noodles; Yorkshire Pudding; Browned Potatoes; Canned Corn Pudding; Spinach and Egg Salad; Strawberry Sherbet; Coffee Canned Corn Pudding-1 can corn, 1 cup hot milk, 1/4 teaspoon salt, 1/2 teaspoon sugar, 1 tablespoon Crisco, 1 tablespoon flour, and 1 egg. Melt Crisco; mix well with flour; add the milk gradually, then the seasoning and corn, and last of all beaten egg. Pour into Criscoed baking dish and bake in moderate oven for 1½ hour.

For the Modern Kitchen

A plain custard-thickened corn pudding from the promotional cookbook Procter & Gamble issued to teach cooks what to do with its new shortening. The proportions are sound; only the can size and the baking time need translating.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, for Procter & Gamble, which had launched the hydrogenated cottonseed shortening in 1911 and needed to persuade cooks to abandon lard and butter. The "Calendar of Dinners" section assigned a full menu to every day of the year; this one is dated May 2. Corn pudding itself is much older than the shortening, a long-standing American dish of maize bound with milk and egg and baked, and the canned version shows how thoroughly commercial tinned vegetables had entered ordinary cooking by the 1910s. Here the fat makes the white sauce, and it also greases the dish.

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