The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Tomato Sandwiches

1 tablespoonful flour 2 tablespoonfuls Crisco 1 cupful water 1½ tablespoonfuls sugar ½ cupful vinegar Few grains red pepper 2 eggs well beaten 1 teaspoonful salt Firm ripe tomatoes

For the Modern Kitchen

The book gives only the ingredient list; the method is the standard boiled (cooked) dressing of the period, thickened over heat and spread on bread with sliced tomato. Everything below assumes that reading.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was a promotional cookbook for a product then only two years old: hydrogenated cottonseed oil sold as a substitute for both lard and butter. Its recipes are ordinary American household cookery with Crisco written into every one, which is why a shortening appears in a sandwich dressing that would otherwise have called for butter or no fat at all. The dressing itself is a boiled dressing, the flour-thickened, vinegar-sharpened cousin of mayonnaise widely used in American home kitchens before commercial mayonnaise became cheap and common; it used fewer eggs and no oil to emulsify. The tomato sandwich belongs to the same moment as the ladies' luncheon and the afternoon tea table, when thin bread, trimmed crusts and a well-behaved filling were the whole point.

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