The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 27

Menu: Chutney Canapes; Roast Sirloin of Beef; Franconia Potatoes Summer Squash; Olive Salad; Strawberry Ice Cream; Coffee; Genoa Cake Genoa Cake-14 pound Crisco, and 14 pound butter. Mix to a cream with 1/2 pound sugar, add little mace, stir in gradually yolk of 6 eggs and 1/2 beaten whites, 10 ounces flour, beat well for 1 minute, add 1 pound raisins, 14 pound citron, cut very fine, grated rind of 1 lemon, and 2 ounces chopped almonds. Mix well, add remainder of beaten whites last. Mix well, put in pan lined with paper, sprinkle top with chopped almonds and bake in slow oven.

For the Modern Kitchen

A dense, buttery fruit cake in the English style, weighed rather than measured. The quantities work out to roughly a pound of fat and sugar against ten ounces of flour and a pound and a half of fruit and nuts, so the batter is barely a batter at all — it is fruit held together with a rich creamed base.

A Little History

Genoa cake is an English tea-table cake rather than an Italian one — the name is generally traced to the citron and almonds that came into Britain through Mediterranean trade, Genoa being a shipping point for candied peel. It sits in the same family as Dundee cake: a creamed pound-cake base carrying more fruit than flour, leavened only by eggs, and baked slow. Rich keeping cakes were the sternest test of a fat, since any rancidity would announce itself after a fortnight in the tin.

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