The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 16

Menu: Cream of Rice Soup; Hanoverian Steaks; Hashed Browned Potatoes; Carrots en Casserole; Custard Souffle, Foamy Sauce; Coffee Hashed Browned Potatoes-Sprinkle 2½ cups cold boiled potato cubes with salt and white pepper to suit taste. Melt 1½ tablespoons Crisco; add 1 tablespoon flour and 1/2 cup brown stock. Cook 5 minutes; add potato cubes; cook 10 minutes, stirring, without breaking potatoes. Melt 1 tablespoon Crisco in another frying pan. When brown, turn in potatoes, spread evenly, and cook 10 minutes; fold like an omelet, and serve hot.

For the Modern Kitchen

A gravy-bound hash rather than a dry, crisp one: the potatoes are moistened with a flour-thickened stock before being browned and folded. The result is closer to a potato cake with a creamy interior.

A Little History

The recipe comes from The Story of Crisco, the 1913 cookbook Procter & Gamble published to teach American cooks what to do with the new hydrogenated shortening it had introduced two years earlier. The book's "Calendar of Dinners" assigned a full menu to every day of the year, which is why an ordinary potato hash carries the date August 17. The dish itself belongs to the older tradition of hashed brown potatoes, which in nineteenth-century American cooking could mean potatoes bound with cream or gravy and browned in a cake, rather than the loose, crisp shreds the name now suggests. Recipes of this kind are often said to have served to use up the cold boiled potatoes that a household cooking daily would inevitably have on hand.

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