The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 6

Menu: Caviar Canapes; Roast Duck * Apple Sauce; Canned Beans; Raisins; Mashed Potatoes; Tomato Jelly Salad; Apple Dumplings; Coffee; Nuts Apple Sauce-1 pound apples, 2 tablespoons sugar, 2 tablespoons Crisco, 1/2 cup water, and strained juice of 1/2 lemon. Peel, core, and slice apples, put them into saucepan with sugar, Crisco, water, lemon juice, and cook them until tender. Serve with roast duck.

For the Modern Kitchen

A plain stewed apple sauce, distinguished only by the two tablespoons of shortening stirred in with the fruit. The rest is straightforward, but a few of the quantities need translating.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself was introduced, and was written by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The book's purpose was to persuade cooks that a hydrogenated vegetable shortening could replace butter and lard in every part of the meal, which is why shortening turns up in places tradition never put it — including a fruit sauce. The "Calendar of Dinners" section supplied a full year of daily menus, a common device in period cookbooks aimed at households where the daily question of what to serve fell to one person. Apple sauce with roast duck or goose is far older than Crisco and is generally traced to the northern European practice of pairing sharp fruit with fatty poultry; here it has simply been enlisted into a advertising campaign.

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