The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 9

Menu: Petite Marmite; Goulash of Veal; Cauliflower, Cream Sauce; Braised Endive Orange Salad; Mousseline Pudding; Coffee; new Goulash of Veal-12 pounds lean veal, 1 pound partly cooked potatoes, 4 tablespoons Crisco, 1/2 small onion, 1/2 pint cream, paprika, pepper, and salt. Free meat from skin and sinews and cut it into dice. Cut potatoes into cubes. Melt Crisco in saucepan, add meat and fry lightly for several minutes, add onion, finely chopped, stir over fire for about 5 minutes, season with salt and pepper to taste and add potatoes. Pour off superfluous fat, mix carefully and moisten with cream and 1 tablespoon rich white stock, season with a sufficiency of paprika pepper to give sauce a pink tint, and cook gently for 20 minutes. It is best to cook the Goulash at latter stage in a fireproof earthenware stewpan, in which it should be sent to table. Great care must be taken so as not to break potatoes while cooking. Serve very hot.

For the Modern Kitchen

A quick veal stew from the Crisco company's dinner calendar, thickened with nothing but cream and reduced pan juices. It reads as a small family dish, and the meat quantity as printed does not match the rest of the proportions.

A Little History

Crisco appeared in 1911, and the company promoted it hard through cookbooks like this one, which pairs a dated menu calendar with recipes recasting familiar European dishes in vegetable shortening rather than butter or lard. This "goulash" is a long way from a Hungarian gulyas: no long braise, no great weight of onion, and cream instead of a paprika-heavy broth. It sits closer to the softened continental style that some American and English cookery writers of the period labelled goulash largely on the strength of the paprika -- not far from a Viennese Rahmgulasch, where sour cream or sweet cream finishes the pan. The placement on February 10 reflects the book's calendar format, a dinner assigned to each day.

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