The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 22

Menu: Rice; Okra Soup; Curried Mutton; Stewed Celery with Egg Sauce; Asparagus Salad Pear Fritters; Coffee Okra Soup-Cut into pieces 2½ cups okra, slice 1 onion, slice 1 carrot, slice 1 turnip, three tomatoes skinned and sliced, 1 cup beans, 1 can peas, dice 2 stalks celery and chop 3 tablespoons parsley. a Melt 3 tablespoons Crisco in saucepan, add onion, carrot, turnip, beans, and cook 15 minutes, add okra, celery, and 5 cups water, cook slowly for 12 hours, add seasoning of salt, pepper and red pepper, tomatoes, corn and peas and simmer for 40 minutes. If too thick, thin with stock. Serve hot.

For the Modern Kitchen

A vegetable soup from the day-by-day dinner calendar at the back of The Story of Crisco (1913), written to show the new hydrogenated shortening doing the work of butter or lard. The text as printed has two problems worth sorting out before you start.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the product launched, with recipes by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The bulk of the book is a straightforward general cookbook — the point was to prove that the new shortening could go anywhere butter or lard went, including into a pot of soup vegetables where its role is little more than a slick of fat. This okra soup sits in the closing "Calendar of Dinners," a menu for every day of the year, on 23 October, alongside a haricot of veal. The dish itself is a Southern one in origin, okra having come to the American South through the Atlantic slave trade, and by the late nineteenth century okra soup was standard in Charleston and Savannah kitchens; what Neil gives here is a plain garden-vegetable soup carrying the okra along with it.

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