The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 23

Menu: Haricot of Veal; Baked Tomatoes Russian Fish Salad; Date Souffle; Coffee Haricot of Veal-Cut 2 pounds fillet of veal into small pieces of uniform shape and size, and fry till a light brown in hot Crisco. Add 2 tablespoons flour blended with 2 tablespoons melted Crisco. Season with salt and pepper, cover with 1 pint stock or water, and let simmer, covered closely, till veal is done and till stock is well cooked away. Take up, arrange in circle on dish, and in center put Lima beans, boiled and reheated in plenty of Crisco.

For the Modern Kitchen

A plain braise from Procter & Gamble's 1913 Crisco promotional cookbook, where every dish is routed through the new shortening. It works as written; a few terms need translating.

A Little History

"Haricot" in an English cookbook of this vintage rarely means a bean dish, despite the beans in the middle of the platter here. The name is generally traced to the Old French hericot or the verb harigoter, to cut up, and it attached itself to braises of cut-up mutton or veal long before haricot settled into modern French as the word for a bean; English cookbooks went on using variant spellings such as "harrico" well into the nineteenth century. The dish appears here as part of The Story of Crisco's "Calendar of Dinners," a year of menus published by Procter & Gamble in 1913 to demonstrate that their new hydrogenated cottonseed shortening could stand in for lard and butter at every stage of a meal -- frying, thickening, and dressing the vegetables. The relentless repetition of the brand name in an otherwise conventional recipe is the point of the book.

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