The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Celery and Almond Salad

1 cupful melted Crisco 1 yolk of egg 1 tablespoonful lemon juice 1 tablespoonful vinegar 1 head celery ½ cupful blanched almonds 1 crisp lettuce Few drops green color 1/2 teaspoonful sugar 1 teaspoonful salt ½ teaspoonful mustard Red pepper to taste Melt and cool Crisco. Prepare celery and cut into very thin strips and plunge in ice water until wanted. Blanch and shred almonds; wash and dry lettuce leaves. Put yolk of egg into bowl, add mustard, salt, and Salads red pepper and mix well with wooden spoon. Add sugar, teaspoonful lemon juice, teaspoonful vinegar; beat in Crisco gradually. Remove. spoon and beat with egg beater five minutes, then beat in rest of lemon juice and vinegar. Add more seasonings if needed and enough green color to make it look pretty. Dry celery and mix with almonds, then toss them into dressing. Serve on lettuce leaves. 1 tablespoonful Crisco Pinch of salt

For the Modern Kitchen

This is a hand-made mayonnaise thickened with melted shortening, dressing shredded celery and almonds. The dressing is where all the difficulty lies.

A Little History

Crisco was introduced by Procter & Gamble in 1911, a hydrogenated cottonseed oil sold as a clean, odorless, all-purpose replacement for lard and butter, and The Story of Crisco was the promotional cookbook that followed it, its recipes compiled by Marion Harris Neil. Salad dressing recipes like this one had a job to do: they demonstrated that the new fat could stand in for oil as well as for shortening, extending the product's claim across the whole kitchen rather than just the pie crust and the frying pan. Cottonseed oil was already a familiar salad oil in American households, so a mayonnaise built on its hydrogenated form was an easy argument to make on paper, if a less convincing one on the plate. The celery-and-almond pairing itself is standard early twentieth-century salad-course fare, when raw celery was still treated as something of a delicacy and served on its own dedicated glass dishes.

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