The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › February 20

February 20

Menu: Onion Cocktail; Halibut, a la Martin; Roast Mutton, Currant Mint Sauce; Okra and Tomatoes; Cucumber Jelly Salad; Spanish Cream; Coffee Onion Cocktail-2 cups diced apples, 1 cup diced onions, 1 cup seeded raisins. Fill cocktail glasses with onions, apples, raisins, pour over a sour dressing made as follows: 1/4 cup each of vinegar and water, 1 tablespoon Crisco, salt and red pepper to taste, and 2 teaspoons sugar. Place in small saucepan over fire until Crisco melts, then stir in well beaten yolks of 2 eggs, stirring constantly until thick. Place in ice box to cool before using.

For the Modern Kitchen

A first-course "cocktail" of the 1910s sort — no alcohol, just cold diced things in a stemmed glass — dressed with a cooked egg-yolk dressing. The dressing is the whole job; the salad is knife work.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length argument for a brand-new product: a hydrogenated vegetable shortening sold as a clean, odourless substitute for lard and butter, with several hundred recipes by Marion Harris Neil to prove it could do everything animal fat could. The page appears to come from one of the "Calendar of Dinners" sequences associated with the Crisco cookbooks, which supplied a full menu for every day of the year — though which volume it belongs to is not settled by the page itself — and that is presumably why a dish is followed by a fragment of the next day's bill of fare. The cocktail course itself was a fixture of American formal dining in this period — oyster cocktails, clam cocktails, grapefruit and fruit cocktails served in stemmed glasses on ice before the soup — and the name referred to the glass and the position in the meal, not to any spirit. An onion version is unusual even for the era, and reads as an attempt to show a cooked Crisco dressing doing the work that oil would ordinarily do in a mayonnaise or French dressing.

← February 19February 21 →